Our Most Frequently Answered Questions

Yes, SUPERKEEN cereal contains natural sugars from date syrup and coconut sugar. These are minimally processed, nutrient-rich alternatives to refined sugars, providing added benefits like fibre, vitamins, and minerals. We spent three years perfecting our recipe to ensure it balances taste, texture, and performance in milk or milk alternatives while using clean, wholesome ingredients. SUPERKEEN cereal should be enjoyed as part of a balanced diet.

We take allergens seriously at SUPERKEEN. All of our ingredients are allergen-free and our manufacturing facilities are cleaned and tested to ensure that no allergens are present on the line. However, the factory where we make our products in, handles dairy, so our products may contain trace amounts. For those with severe allergies. We always recommend speaking with your GP for guidance first. We are working towards being 100% dairy free!

SUPERKEEN is a high-fibre cereal, delivering over 10 grams of fibre per 100 grams—which exceeds the UK and EU standard for high-fibre foods. Fibre is widely recognised for its health benefits including supporting digestion and promoting gut health. Made with only a few simple ingredients, SUPERKEEN contains fibre-rich tigernut and cassava flour. Tigernuts are packed with dietary fibre, and both tigernuts and cassava have been found to be sources of resistant starch, which are prebiotics, known to nourish beneficial gut bacteria. Together, these ingredients make SUPERKEEN a delicious, high-fibre choice to enjoy as part of a balanced diet!

SUPERKEEN cereal may be suitable for some people with IBS, depending on individual tolerance. We always suggest consulting a medical professional or a dietician if this is something you're managing. The low FODMAP diet, designed to reduce IBS symptoms, limits certain short-chain carbohydrates that can ferment in the gut, causing bloating and discomfort. SUPERKEEN contains small amounts of ingredients that are considered high-FODMAP like date syrup and coconut sugar, which are unlikely to trigger symptoms in moderation (a 30g portion size of SUPERKEEN). Its allergen-free ingredients, such as tigernut and cassava flour, are considered low FODMAP support digestion but may cause bloating in some individuals due to their fibre content. We recommend starting with a small portion and consulting a dietitian if you’re managing IBS or following a low FODMAP diet.

The Original is the OG and where it all started. It has a subtle sweet flavour from our date syrup and coconut sugar. It is not too sugary and less
sweet compared to many other cereals. Not too sweet, but just sweet enough!

At SUPERKEEN we focus on nutrient-dense, unprocessed, and natural ingredients that help not harm your health. A lot of the seed oils you'll find in foods undergo extensive refining processes that strip away nutrients and introduce harmful chemicals.

SUPERKEEN cereal is not an ultra-processed food. Our recipes have been carefully crafted with only 5–6 organic ingredients across the different flavours – which include cassava flour, tigernut flour, coconut sugar, date syrup, coconut oil, cinnamon and cocoa powders which fall under minimally processed foods or processed culinary ingredients in the NOVA food classification system.

The AIP (Autoimmune Protocol) diet is a science backed nutritional approach designed to support those with autoimmune conditions. It focuses on nutrient-dense, anti-inflammatory foods while avoiding ingredients that can trigger inflammation or disrupt gut health, such as grains, dairy, nuts, seeds, and ultra-processed foods and additives.

SUPERKEEN is AIP-friendly because it’s crafted with organic, clean ingredients that align with the AIP diet principles. It’s free from grains, dairy, nuts, and seeds, contains NO additives, flavourings, sweeteners, nor refined oils or sugars. With SUPERKEEN, you can enjoy a delicious and wholesome breakfast that supports your AIP journey!

An anti-inflammatory diet has been shown to support gut health, reduce inflammation, and ease symptoms of autoimmune conditions like fatigue, joint pain, and digestive issues. Some studies have shown it can be helpful for managing conditions such as IBD and Hashimoto’s thyroiditis, with results displaying improvements in symptom relief, quality of life, and overall well-being. While it’s not a cure, combining this diet with medical advice may offer significant benefits. SUPERKEEN provides an organic, high fibre, allergen-free ingredient breakfast option that is suitable for those on an anti-inflammatory diet as well as those looking for a tasty, nutritious, clean-label cereal.

Yes, all our products are 100% vegan and accredited by the Vegan Society.

Absolutely! Our cereal is a great choice for kids. It’s crafted to be delicious, wholesome, and satisfying, making breakfast fun and nutritious. Whether it’s a quick meal before school or a snack after playtime, our cereal provides the energy kids need to fuel their day.

Our cereal offers a balanced and delicious option, but it doesn't have a particularly high protein content, with our Cocoa having a protein level of 3.4g per 100g. We understand that many of our customers are looking for more protein-packed choices, and we’re actively working on developing a supplemented version to better meet those needs. Stay tuned for updates as we expand our offerings to include a high-protein option!

We believe organic ingredients to be the healthiest and least processed ingredients around. This is why every product we make is made from entirely organic ingredients. We are accredited by The Soil Association!

All orders placed before midday should be delivered in 48 hours or less.

All orders over £ 20 qualify for free shipping. Shipping will be added at the checkout for smaller orders.

For those of you who want to ensure you are never too far from your next bowl of SUPERKEEN, we offer subscription on all our cereals.

When you want to buy, select a subscription, let us know how often you want us to deliver, and we will do the rest.

You can pause and cancel anytime.

You can purchase cereal on our website under ‘Our shop’ for UK deliveries only. We are working on shipping directly to Ireland from our website and are working to be in stores over in Ireland soon. Once we have cracked Ireland we will also open our store up to the rest of Europe.

We have a brilliant local company that carefully packs our cereal boxes to ensure our products get to you and your gut in perfect condition. If your order looks like it's had a rough ride or you're not happy with our products, drop us an email at hello@superkeenfoods with a snap of the damage within 14 days of delivery. We'll send over a replacement or refund as soon as we can. If you've opened your cereal and had a taste (it's hard to resist!), we may not be able to issue a refund, but please get in touch. We are here to help.

We are in several stores in the UK, including Selfridges, Whole Foods Market, and Planet Organic. Check our socials and sign up to our mailing list for new stockist news

We’re super keen to be in Ireland soon and are working hard to make it happen as quickly as possible! Thank you all for the amazing support—it truly means the world to us! We’ll keep you updated on our socials and emails so stay tuned—it won’t be long now.

We leave retail sales to our brilliant wholesale partners, Dundeis in the UK and Wholefoods.IE in Ireland. If you need more options, please contact us, and we will hook you up.